Romania`s media market value will be 347 milion euro at the end of this year, decreasing 35 % regarding last year, according Media Fact Book concern, attained by Initiative Media agency,quoted by Business Standard, according to Money.ro. The written and visual media had suffered the most in 2009, recording a decrease of 35 to 50 %.
The advertising market suffered a spectacular decrease because of the financial crisis, with the possibility of decreasing into following years. Although it is obvious that marketing budgets must be reduced, rather than move to layoffs, it should be understood the disadvantages on the long term of the movement: low cost market share, decrease of brand power and sales too. What is there left to be done in such a moment? We have to implement a low cost promotion, simple but efficient.